About us

Vision

For organizations that think beyond just staffing.

At STAVV, we believe HR is at the heart of every future-proof organization. The days of HR being just administrative processes are long gone. HR is human capital that provides direction and enables growth. Modern HR professionals are more than executors. They are agents of change, advisors to leadership, and the connecting force between people and strategy. We see every day how they truly make a difference. That’s why we help organizations evolve from reactive to proactive HR. We connect professionals who know how to make an impact on people, performance, and organizational development. Because only with strategic HR can you stay relevant, agile, and future-ready.

Mission

At STAVV, we believe in HR that truly makes an impact.

We believe HR plays a key role in addressing challenges such as digitization, labor shortages, changing employee expectations, and the demand for more diversity & inclusion, wellbeing, and sustainability. In this landscape, the role of HR is fundamentally shifting: from operational and supportive to strategic and guiding — without losing sight of its operational core. Our mission is to facilitate and accelerate this shift. We connect HR professionals with forward-thinking organizations and help those organizations grow their HR maturity. Not just by filling positions, but by contributing to sustainable change.

Our Core Values

At STAVV, our core values are the compass for everything we do. With synergy, talent-driven mindset, imagination, and a resilient approach, we build strong connections between people and work every day.
Synergy

Together, you go further. We connect HR professionals who make a difference — with and for teams.
Resilience

HR requires agility. We adapt, act fast, and stay the course — even when things get tough at the workplace.
Talent-driven

We believe in the power of people. Talent is our starting point, growth is our goal.
Imagination

Progress starts with vision. We think beyond today and help organizations do the same.

- “Thanks to Coen and Bas, I found an incredible workplace—I highly recommend them! :)”
  
  APR 2024
  - SO
  Sterre Van Opijnen
- “I had a very pleasant experience with ONTAPE due to their great communication and friendliness. Bas and Coen helped me find a new job, and I’m glad I’m now doing something that truly suits me!”
  
  APR 2024
  - AG
  Anouk Gouka
- “Excellent and personal guidance from the first contact until after being hired. Very positive!”
  
  APR 2024
  - SV
  Serena V
- “👍 The 'recruiter,' 'intermediary,' or whatever you want to call it—if you need a great new personal assistant quickly, this is the place. Professional and personal.”
  
  APR 2024
  - TD
  Tjerk van Dam
- “A fantastic and enthusiastic team! Bas and his team manage to find candidates quickly in a relatively scarce market. I can imagine that their personal approach plays a big role in this.”
  
  APR 2024
  - MD
  Max Pieter Dijkstra
- “They know their stuff and are fully focused on your needs. A great team to work with”
  
  AUG 2024
  - MD
  Marnix van D
- “We are very satisfied with our collaboration with STAVV. In a short period of time, they have already delivered four strong candidates. Communication is smooth and transparent, and the network they tap into is clearly of high quality. Speed, professionalism, and a …”
  
  JUN 2025
  - BL
  Barbara Lem HR Manager
- “I had a great experience with STAVV (Coen) throughout my entire job search. They were proactive, transparent, and truly committed to helping me find the right match — not just any position. Thanks to their guidance and support, I found a role that perfectly aligns with my …”
  
  “I had a great experience with STAVV (Coen) throughout my entire job search. They were proactive, transparent, and truly committed to helping me find the right match — not just any position. Thanks to their guidance and support, I found a role that perfectly aligns with my skills and goals. I appreciated their responsiveness and honest advice every step of the way. Highly recommended for anyone looking for a recruiter who truly listens and delivers”
  
  JUN 2025
  - JQ
  João Queiroga Projectmanager HR
- “Highly recommended. I recently used STAVV's services to find a new HR position, and I’m extremely satisfied with the support I received. The communication was always personal and efficient. Coen, in particular, was always easily reachable and kept me well-informed …”
  
  “Highly recommended. I recently used STAVV's services to find a new HR position, and I’m extremely satisfied with the support I received. The communication was always personal and efficient. Coen, in particular, was always easily reachable and kept me well-informed throughout the process. This gave me a great deal of confidence. I would definitely recommend them to anyone looking for a new challenge in HR”
  
  JUN 2025
  - AA
  Arezou Amir HR Business Partner
- “Thanks to Coen Frazer’s excellent searching skills, I was matched with a role that suits me perfectly. His warm and personal approach immediately gave me confidence, which led to a great collaboration”
  
  JUN 2025
  - MJ
  Mirjam Albada Jelgersma Senior D&I Consultant

Meet our team

Coen Frazer is the Business Unit Manager at STAVV. With a background in recruiting Personal Assistants, he soon discovered a strong affinity with the HR domain. That interest evolved into a clear focus: connecting HR …

Business Unit Manager

Coen Frazer
Business Unit Manager

Coen Frazer is the Business Unit Manager at STAVV. With a background in recruiting Personal Assistants, he soon discovered a strong affinity with the HR domain. That interest evolved into a clear focus: connecting HR professionals with organisations that truly invest in people.

Together with Bas Gofers, Coen co-founded STAVV, the dedicated HR division within ONTAPE. In this fast-moving market, he continuously identifies new opportunities to match professionals and organisations based on both expertise and ambition.

At STAVV, Coen is responsible for commercial growth. He builds and maintains a strong network of clients and professionals, puts together a high-performing team and leads it with energy and vision. Thanks to his strategic insight and sharp instinct for the right match, Coen is positioning STAVV as a leading player in HR recruitment.
Six years ago, Bas Gofers founded ONTAPE, the parent company of STAVV, with a clear focus: matching top-tier business support professionals. What began with executive assistants and office managers quickly developed into …

Strategic Partner

Bas Gofers
Strategic Partner

Six years ago, Bas Gofers founded ONTAPE, the parent company of STAVV, with a clear focus: matching top-tier business support professionals. What began with executive assistants and office managers quickly developed into a leading label within this field.

In recent years, Bas noticed a clear shift in the market: a growing demand for strong HR professionals. Driven by his interest in people-focused roles and organisational development, he co-founded STAVV in 2025 with Coen Frazer: the business unit within ONTAPE dedicated entirely to HR.

Bas remains closely involved with ONTAPE Executive Support. His strength lies in building sustainable teams and developing recruitment strategies that create long-term value. At STAVV, he advises on the strategic direction of the label.
Chanel Simon is the central support within ONTAPE and STAVV, making sure everything behind the scenes runs smoothly. She provides HR support to internal colleagues and external HR consultants, manages day-to-day …

HR Officer

Chanel Simon
HR Officer

Chanel Simon is the central support within ONTAPE and STAVV, making sure everything behind the scenes runs smoothly. She provides HR support to internal colleagues and external HR consultants, manages day-to-day operations and contributes to a positive and well-organised working environment.

From handling HR administration and staff inquiries to organising team events and supporting various internal projects, Chanel keeps a close eye on what needs to be done and makes it happen. She also plays a key role in job evaluation projects and is always ready to step in wherever needed.

With her attention to detail, strong organisational skills and genuine dedication, Chanel is an essential part of the engine that keeps ONTAPE and STAVV moving forward.
Benthe de Laat works as an HR Consultant at STAVV. With her open attitude, strong listening skills and keen eye for detail, she supports organisations with a wide range of HR challenges. From recruitment and HR …

HR Consultant

Benthe de Laat
HR Consultant

Benthe de Laat works as an HR Consultant at STAVV. With her open attitude, strong listening skills and keen eye for detail, she supports organisations with a wide range of HR challenges. From recruitment and HR administration to sustainable employability, employee engagement and learning and development. Benthe moves effortlessly between strategic advice and hands-on execution.

She is often engaged for temporary or project-based HR needs but also thrives in long-term collaborations. Her personal approach and clear communication help her quickly build trust, both with HR teams and senior management.

At STAVV, Benthe focuses on strengthening HR departments that are looking for a dedicated, pragmatic and knowledgeable professional. She has consciously chosen a role in which she helps organisations grow by paying attention to both people and process.
Noortje van den Boer is STAVV’s recruitment marketeer, responsible for the brand’s visibility and communication. With a creative mindset and a sharp focus on the target audience, she ensures that both candidates and …

Recruitment Marketeer

Noortje van den Boer
Recruitment Marketeer

Noortje van den Boer is STAVV’s recruitment marketeer, responsible for the brand’s visibility and communication. With a creative mindset and a sharp focus on the target audience, she ensures that both candidates and clients can easily find and recognise STAVV.

She manages the social media channels, writes engaging job descriptions and creates inspiring content about the HR field. Whether it’s a blog, a campaign or refining the brand’s tone of voice, Noortje makes sure STAVV’s online presence stays fresh, relevant and distinctive.

With enthusiasm and attention to detail, she brings the STAVV story to life every single day.
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Our impact beyond the workplace: STAVV & the SDGs

At STAVV, we believe entrepreneurship goes beyond profit — it’s also about positive impact. That’s why we actively contribute to the United Nations’ Sustainable Development Goals (SDGs): seventeen goals aimed at a better, fairer, and more sustainable future. We’ve consciously selected five SDGs that align closely with our mission and values:

Gender equality;
Decent work and economic growth;
Peace, justice and strong institutions;
Quality education;
Good health and well-being.

Learn more

We give back 1%

STAVV is a proud participant of the 1% Pledge, a global movement that inspires companies to share their success and make a positive social impact. We’re committed to donating at least 1% of our time and profits annually to initiatives that contribute to a fairer, more sustainable world. For us, this is not a one-off gesture — it’s a core value in our way of doing business. We believe companies are not just economic engines, but also drivers of societal change. By offering our time, attention, and resources, we contribute structurally to positive change. That way, we’re not only building careers but also a world where more people can realize their full potential.

Learn more

Vocational school for women

STAVV supports Stichting Kafountine because its mission perfectly aligns with our belief that real talent can flourish anywhere. Since 1996, the foundation has been committed to equal opportunities for women in the Casamance region (Senegal), through the Satang Jabang vocational school: an accredited training program in food, fashion, entrepreneurship, and health. As there is no structural government funding, the foundation supports the school through advice, fundraising, and hands-on projects such as a lunchroom and botanical garden aimed at self-reliance and impact. At STAVV, we believe in empowering people through craftsmanship, independence, and education — that’s why we’re proud to contribute.

Learn more

A selection of our partners

Certifications

Certified trust. Guaranteed quality.

Our certifications and services prove our commitment to quality. We continually strive to uphold the highest standards, so our clients can always rely on our professionalism and dependability.

SNA + NEN certified

We guarantee reliable job mediation and compliance.
View certificate
SNA + NEN certified

We guarantee reliable job mediation and compliance.
View certification
Validata & security check

We also provide Pre-Employment Screening for C-level positions.